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Reporting to:
Director of Advancement

Background:
Founded in 1979, Family Equality Council is the national organization exclusively dedicated to securing justice and equality for lesbian, gay, bisexual, and transgender (LGBT) parents and their children by advancing social justice for all families. We work to achieve social and legal equality for LGBT families by providing direct support, educating the American public, and advancing policy reform that ensures full recognition and protection under the law.

Position Summary:
Family Equality Council has launched an aggressive strategic plan that will grow the organization, its budget and staff through 2012. The Marketing and Communication Manager is responsible for developing and implementing a marketing and communications strategy. This position is responsible for organizational marketing, branding, messaging, media relations, political writing, web management and e-communications. This position will plan and direct the work of the Marketing and Communications Associate.

Responsibilities:

Marketing and Communications: * In consultation with the Executive Team and departmental staff, develops and recommends an annual plan for Marketing and Communication. The plan will set out objectives, plans, and specific activities to be pursued in each area of responsibility. This plan will be developed in the context of the organization?s strategic plan and will be directed at supporting the objectives established in the plan. * Makes decisions relative to the selection, promotion, utilization, retention and compensation of Marketing and Communication Associate. * Assists Director of Advancement with making presentations to the Board on Marketing and Communication strategies and activities. * Develops a marketing strategy that effectively markets the organization and educates the public and maximizes the organization’s fundraising efforts. * In conjunction with the Director of Advancement, leads an organization-wide process to develop, implement and continually refresh a messaging and positioning platform. * Writes communication materials including but not limited to press releases, spokesperson availability, media advisories, op-ed pieces, blog entries, donor communication, and white papers. * Develops and implements communication and media strategies that successfully deliver key messages and information to the public, elected officials, supporters and donors. * Develops and maintains a strong and productive relationship with print, broadcast and electronic media. Ensures the organization is understood by the media and the media are interested in presenting information to the public in a manner that informs and educates them accurately on the organization and the families we serve. * Provides or secures (pro bono) ongoing media training to the Executive Team and key volunteers. Ensures management and volunteers have the skills and confidence to deliver appropriate messages during interviews with the media. * Directs market research activities in order to keep abreast of changing demographics and other relevant issues in order to evaluate marketing and communication activities and to monitor emerging issues. * Ensures the development of promotional plans and manages the annual promotional budget. * Manages the use of external resources as they pertain to the marketing and communications function (e.g. graphic designers, printers, Web services, etc.). * Assist Policy and Advancement Departments as well as the Events Team with program and events-specific marketing and communication activities. * Keeps abreast of all trends in the industry. * Performs other related duties as assigned.

Web 2.0/E-Communication responsibilities:
? Implements a cohesive and strategic plan for optimizing the use of Web 2.0 and social media technologies. * Updates organizational Web site, blog, Facebook page, Executive Director?s Twitter account, and others to keep fresh, newsworthy content accessible to current and prospective supporters. * Manages e-communication to e-news list, donors, and others on a regular basis and as needed in coordination with the Advancement and Policy Departments.

Qualifications:
All candidates must have a “can do” attitude, enjoy a fast-paced environment, be highly organized without losing sight of larger objectives, and be committed to justice and equality for LGBT families. Candidate must be a strong communicator, have excellent written, presentation, oral communications and interpersonal skills. Individual must possess strong leadership skills, be able to motivate and influence others. Individual must be able to think creatively and strategically, have excellent judgment work in a changing environment.

Other qualifications include:

* University graduate in business, marketing, communications or an equivalent combination of education, training and expertise. * Individual must possess a minimum of 3 years communications experience in an organization involving a significant number of people with diverse and varied interests and backgrounds. * Experience must include communication planning and management, marketing and media relations, Web 2.0, social media. * Sensitive to diversity and able to work respectfully with wide array of co-workers and members of the community.

To apply, please forward letter of interest, resume and references to:

Jen Meyers-Light
Director of Advancement
Family Equality Council
PO Box 206
Boston, MA 02133
fax: 617.502.8701
jen.meyers-light@familyequality.org

For more information on Family Equality Council please visit our website at www.familyequality.org.

We enjoy working in a team-based environment and value the benefits of a diversified workplace. Women, people of color, transgender individuals and members of other underrepresented populations are strongly encouraged to apply. Family Equality Council is an equal employment opportunity employer and does not discriminate based on age, citizenship, color, creed, physical or mental disability (including HIV status), ethnicity, family responsibilities, gender identity and expression, marital status, matriculation, national origin, physical appearance, race, religion, political affiliation, sex, sexual orientation, union membership, veteran status or other unlawful factors, with respect to recruiting, hiring, job assignment, promotion, discipline, discharge, compensation, training and other terms, conditions and privileges of employment.